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Our own platform

The business platform behind the websites we build.

A CRM and set of operational modules we designed, built and run ourselves. Your customers, jobs, orders, bookings and content live in one place, and the website, portal or app your customers see is wired straight into it rather than bolted on with plugins.

One workspace per business

Every client gets their own workspace: their people, data, branding, email sending and permissions, isolated from everyone else on the platform.

A core, then kits

The core covers contacts, companies, leads, tasks, projects, email and content. Kits add commerce, quoting, bookings, estimating and more. Switch on the ones you need.

Built into your website

The same API that powers the admin powers your public site, so a product edited in the office is live on the storefront, and an enquiry on the site is a lead in the pipeline.

Run by the people who built it

No ticket queue to a vendor. Hosted on Google Cloud in the UK/EU, with regular independent security audits, GDPR tooling and a studio that answers the phone.

Already live

BiB Ophthalmic Instruments

Trade e-commerce and a print portal on one workspace: Shop Kit and Print Kit, sharing the same customer records.

See the case study
Already running real businesses.
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The core

What every workspace starts with.

The core is a CRM in the proper sense: the record of every person and business you deal with, and everything that has happened with them. Kits add specialised workflows, but they all read and write the same records.

  1. 01

    People & companies

    Contacts and organisations with full history: every email, quote, order, booking and note against the record. Companies House lookup on UK businesses.

  2. 02

    Leads & pipeline

    Leads with configurable statuses, qualifications, groups and outcomes. Website forms create leads automatically, with interactions logged as you work them.

  3. 03

    Tasks & projects

    Tasks with custom statuses against any record; projects for the bigger pieces of work with their own timelines and assets.

  4. 04

    Messaging

    Transactional and campaign email sent from your own domain through Postmark, with per-workspace sender profiles, branded layouts and reusable templates.

  5. 05

    Media manager

    A media library with galleries, folders and bulk tools, served from a CDN so images on your site and in your emails are fast everywhere.

  6. 06

    Content & pages

    Articles with categories and publishing workflow, and a visual page builder (with Figma import) for landing pages and product content on your site.

  7. 07

    Forms

    Form Kit is part of the core: build forms with rules and outcomes, embed them on the site, and route submissions to leads and notifications.

  8. 08

    Users & access

    Team accounts with module-level permissions, customer accounts for your website with approval flows, and single sign-on between your sites and portals.

A look inside

The admin your team will live in.

Sign in, and everything about your business is one screen away: the people, the pipeline, the orders, the content. Here is a walk through a real workspace.

Sign in

One account for every workspace you belong to. Pick yours and you are in.

The kits

Switch on what your business does.

Each kit is a complete module, admin screens, customer-facing flows, emails and documents, built for a particular kind of work. Start with one; add others as you grow, on the same customer records.

  • Shop Kit

    For retailers, wholesalers and brands selling online and to trade

    A full e-commerce back office, tied to a storefront you own.

    Explore Shop Kit
  • Quote Kit

    For any business that prices work before it starts

    Quotes built, sent, tracked and accepted, without the back-and-forth.

    Explore Quote Kit
  • Lawn Kit

    For lawn-care and grounds-maintenance businesses

    Customers measure their own lawn and get a priced estimate in minutes.

    Explore Lawn Kit
  • Event Kit

    For venues, organisers, schools and anyone running ticketed or booked events

    Events, sessions, tickets and seating, booked online, managed in one place.

    Explore Event Kit
  • Booking Kit

    For studios, venues, hire businesses and anyone letting out resources by the hour or day

    Resource bookings with a calendar, availability and payment.

    Explore Booking Kit
  • Band Kit

    For function bands, agencies and working musicians

    Gigs, quotes, invoices, set lists and the apps you run the night from.

    Explore Band Kit
  • Travel Kit

    For tour operators, pilgrimage and group-travel organisers

    Destinations, tours and trips with bookings, deposits and balances.

    Explore Travel Kit
  • Service Kit

    For manufacturers, distributors and anyone handling returns, repairs and service jobs

    Service requests and RMAs, logged, assigned and tracked to resolution.

    Explore Service Kit
  • Form Kit

    For every workspace, it's part of the core

    Forms with logic, embedded on your site, feeding leads and notifications.

    Explore Form Kit
  • Marketing Kit

    For businesses that want email campaigns from the same data as everything else

    Audiences, templates, campaigns and automated flows from your own CRM data.

    Explore Marketing Kit
  • Review Kit

    For businesses collecting and publishing customer reviews and case studies

    Collect reviews, moderate them, publish them on your site.

    Explore Review Kit
  • Directory Kit

    For membership bodies, associations and local directories

    Listings, categories and tags with import and search.

    Explore Directory Kit
  • Menu Kit

    For restaurants, cafés and caterers

    Menus, table and online ordering on the same platform as everything else.

    Explore Menu Kit
  • Print Kit

    For brands supplying printed materials to their customers, partners or branches

    A white-label print portal: your customers order, we print and deliver.

    Explore Print Kit

Under the hood

How it connects to your website.

dzined cloud is headless: the admin, the API and your public site are separate pieces that share one workspace. That is what lets us build a bespoke site or portal for you without a bespoke back office.

Headless by design

The admin and your public website are separate. Your site (Next.js, or anything that can call an API) reads and writes through a secured API with per-site keys, so we can build any front end on top without touching the data model.

Storefronts, portals and apps

The same platform runs public shops, customer account areas, trade portals with private links, estimating tools and the live apps a business uses on the day.

Payments

Stripe Checkout for cards, with webhooks that mark orders and bookings paid, log refunds and disputes, and trigger confirmation emails. GoCardless where direct debit fits better.

Documents & PDFs

Quotes, estimates, order confirmations, shipping notes and invoices generated as branded PDFs from templates you can edit yourself.

Integrations

Sage and Xero exports, Mailchimp and MailerLite audiences, Ideal Postcodes address lookup, Google Maps, Ably real-time updates and Companies House.

Security & compliance

Argon2 password hashing, short-lived signed tokens for single sign-on, suspicious-login detection, tenant guards on every query, GDPR data-subject tooling and a documented breach procedure, independently audited.

Getting started

From first conversation to live.

Most workspaces go live in weeks, not quarters, because the platform exists already and the work is configuring it to you, then building the customer-facing side.

  1. A conversation about how you actually work

    We map the jobs your business does day to day (enquiries, quotes, orders, bookings) and which kits cover them.

  2. Your workspace, configured

    We set up the workspace, import existing customers and products, and configure pricing, statuses, email sending and templates to match your brand.

  3. Your website or portal, connected

    We build (or connect) the customer-facing side: storefront, booking flow, estimating tool or portal, all reading and writing to the same workspace.

  4. Training, then it's yours

    Your team is trained on the admin, with in-app documentation for every module. We stay on for support and keep adding to the platform.

See it running on real work.

A walkthrough takes forty minutes. Tell us what your business does and we’ll show you the kits that fit, on a live workspace.

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